The best sales employees in private lending earn trust of their clients and help them understand why their services are worth paying for. They help the customer understand what’s important and show them that they’re capable of delivering what they promise. It is crucial that Sales Departments in the Private Lending industries frequently focus in on how they can improve steady growth within their Company.
The goal of every financial institution is to create a steady stream of new customers. How would a company go about doing this well and increasing it over time? The easiest and most steady way sourcing new business is to reach out to current customers for additional business.
Since the cost of attaining new customers is greater than repeat customers start with those that already know you. Consider increasing your customer engagement and continuing to build that relationship over time. These customers may return to you for needs in the future, but will also spread your name out to their network. Customers cannot use services from a company they have not heard about!
Beyond simply engaging with your customers take it one step further by asking for referrals. If a customer is happy with the way they were treated by your institution, chances are they will very willingly let others know. Especially, if there is an added incentive!
It would be a mistake to assume that your customers understand all that your organization offers or that they all communicate through the same channels. Remind your prospective customers continuously that you know them, understand what they need, and are looking out for their best interests and lastly rewarding them for their loyalty. Using as many marketing channels as possible to reach potential customers is a vital part of increasing sales in the private lending industry. Successful private lenders use a combination of direct mail, email, banner ads, and outbound calling.
The private lending industry has continued to thrive in the last few years as banks take a step back. Private lenders have the ability to handle certain deals that big banks cannot. This is the main competitive advantage as your company continues to move forward. Private lenders like Jcap are here to fill the void and provide the alternatives to bank financing.